Our Story

BellaNova - Laser, Hair & Aesthetic Studio is based in Randburg, Johannesburg and is sub brand under the BellaNeova Group. Its sister store, BellaNeova - Laser, Hair & Aesthetic Studio, is the first beauty salon under the brand and opened in December 2018 in Durban, South Africa. 

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The BellaNeova group was founded based on passion, diligence and its clients’ needs and demands. Being a competitive and a high entry industry, our brand has persisted and dedicated its time and focus into creating and manufacturing quality, safe and natural, niche, and essential cosmeceutical products that have changed lives – helping you become your most confident self.

It has been a long and pleasurable journey in creating and providing you with incredible products and services that the market has to offer. In that we have formed a special bond with you and become a close-knit community. We are a family that cares, shares and have embarked on a mutually beneficial relationship which we call the BELLABOOM.

Our journey is far from over and as our journey continues, we invite you to join our community and allow yourself to be part of the BellaBoom and experience a whole new and better you. We appreciate your enthusiasm to embark on an amazing and life changing experience towards confidence and greatness and we are certain that you will make the best of it as your journey begins and continues with the  BellaNeova Group.